We have designed this programme for you to learn new tools and techniques to negotiate in a variety of internal and external scenarios. We all negotiate as part of everyday life. You will leave the programme with a renewed confidence in seeking win-win outcomes in all negotiations.

Who should attend:

This course is suitable for all those involved in business, managerial and other kinds of negotiations who wish to enhance their negotiation skills and make negotiations a more enjoyable, rewarding and effective part of their job. 

How will I benefit ?

After the course you will be able to: 

  • Understand the fundamentals of effective negotiation
  • Choose the correct negotiation strategy and style
  • Effectively apply the chosen strategy and style

Key topics

  • The concept of negotiating
  • Negotiation in a win-win environment.
  • Difference between negotiating and selling.
  • Individual behaviours, their effects and the situations in which they are most relevant and powerful.
  • The generic negotiation process.
  • The concept of power in a negotiation. 
  • The importance of emotional intelligence in the negotiation process. 
  • Verbal behavior, its role and to be able to differentiate good from bad. 
  • Hostile negotiation strategies and how to defend against them. 
  • Different styles in negotiating and be able to relate to one’s own style.

Admission Contact

How To Apply

For admission related queries, please contact

Ms. Jona
Director – Admissions

Suite 503, Fifth Floor,
Al Musalla Towers, Bank Street,
Dubai – UAE. PO Box 52019


+971 4228 1166,   +971 4393 3268


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