Marketing drives business. Good marketing and sales are keys to a successful business. The primary objective of the program is to provide business people and other professional with the tools and knowledge to develop strategies, technologies, and organizations that drive marketing success. This programme will equip you on how to successfully apply academic knowledge and practical know-how by covering vital aspects such as the marketing mix, how to design basic marketing plans and strategies, plotting sales territories and managing your sales teams to drive profits. The program designed to provide a focused, intensive study of the marketing management activity within organizations and serves a broad group of marketing managers, including those with interests in sales, Brand Management, Promotion and consumer behaviour.
This course is intended for the aspiring candidates who want to achieve the career as a sales and marketing manager. Recent developments in the field of marketing include new methods and theories for understanding buyers’ perceptions and preferences, allocating marketing resources, econometric analysis and models for marketing strategy.